Southside Reading

PRUPIM

Appointed to carry out the masterplanning for this new, distinctive urban development that will front the A33, off junction 11 of the M4, leading into Reading town centre. This co-ordinated masterplan provides a unified concept that embraces the different districts of Reading which, when combined, present a holistic mixed use development, extending existing residential communities and creating new urban business districts. Underpinning the scheme is a new transport infrastructure route, with a Mass Rapid Transport system, that will link with Reading town centre and a new rail station at Green Park. An urban design-led and commercially balanced layout, successfully integrates 1000 + dwellings around a mixed use centre of community facilities, that include a three star 200 bedroom hotel, a retail store, public house, health and fitness centre, private hospital and supporting business suites. This links to an extensive urban commercial campus, with hardscaped streets, bold four and eigh-storey buildings, and cutting edge distinctive public realm environments via a dramatic bridge which crosses the A33.